Is it permitted to open a store in a neighborhood that already has a
similar store, if by doing so a loss of revenue will be caused to the
owner of the original store?
It is permitted for a person to open a store across from another store
even though it will be selling the same products as the first store. This
applies likewise to any service provider, such as a law office, a travel
agency, etc. The owner of the store that was there first is not permitted
to take any action that is not Halachically permitted to try to put the
newcomer out of business.
A store owner is permitted to take steps to attract customers to his
store, such as having sales, to offer free gifts to new customers, and to
launch a major advertising campaign, even though it is clear that the new
customers will come at the expense of the competing store. The reason
this is permitted is because the other store owner is capable of doing
It is prohibited for a merchant to try to put his competition out of
business by offering goods or services at prices that other merchants are
unable to match without going bankrupt. However, if the store is known to
cater to a certain element of society that specifically only buys
bargains, and the other stores cater to a different clientele, the
merchant does not have to be concerned about this.
If the competing stores offer a similar product but are known to have
different qualities of the same product, and some people prefer one brand
over the other, one need not be concerned that the competition is unable
to reduce their prices to match his.
The Gemara in Bava Basra (21b) states that there is no prohibition of
Hasagas Gvul (lit. removing a neighbor's landmark, but understood by our
Rabbis to also mean depriving another of their livelihood) to open a
store in a neighborhood that already has an existing store selling the
same items. Rashi explains that as long as the consumer is not obligated
to patronize the second store, the owner of the first store can not
accuse him of depriving him of his livelihood, because he can reply
"Whomever chooses to come to me may do so, and whomever chooses to come
to you may do so!" Although ultimately the consumers may decide to
patronize the second store, since it is not clear that this will happen,
we can not prevent the second merchant from opening on the basis that he
is indirectly damaging his competition.
Although this ruling is not so simple regarding free entry for foreign
competition, this would only be a problem if the foreign competition were
not paying local taxes. In this situation, the local merchants would be
permitted to argue that it is unfair that the out of town merchant
benefit from the local infrastructure without paying taxes. However, in
most societies today out of town merchants also pay local taxes, and the
local merchants could not prevent him from opening his store on this
basis. This is stated in the Shulchan Oruch (Choshen Mishpat 156:5), and
is also discussed in the Pischei Teshuva there (3).
However, if it is clear that the customers will now only patronize the
new store, we prevent the second store from opening based on the fact
that he is indirectly damaging the competing merchant (Garmi). This is
stated by the Teshuvos HaRema in the name of the Aviasaf, and is quoted
by the Chassam Sofer (Choshen Mishpat 79), and in the Igros Moshe
(Choshen Mishpat Vol. 2 , Siman 31). Therefore, we do not allow a
merchant to put his competition out of business by lowering his prices to
the extent that it is not feasible for the competition to remain in
business. However, if he wishes to slash the prices in a manner that
others can compete with if they wished, thus ultimately benefitting the
consumer, "May he be blessed!", as is stated by the Chachamim in the
Mishna in Bava Metzia 4:12.
This week's class is based on a column by Rabbi Tzvi Shpitz, who is an Av
Bais Din and Rosh Kollel in the Ramot neighborhood of Jerusalem. His
Column originally appears in Hebrew in Toda'ah, a weekly publication in
Jerusalem. It has been translated and reprinted here with his permission
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presence of all parties involved!