Torah.org Home Subscribe Services Support Us
 
Print Version

Email this article to a friend

Endorsement

Rabbi Raymond Beyda

ENDORSEMENT

One of the time-honored techniques employed by the advertising industry to sell product is called the "endorsement". A famous personality is paid by the advertiser a fee to publicly speak the praises of his product. Football players sing the praises of laser surgeons. Television stars tell of the quality of an automobile. Rich, successful entrepreneurs advise the public as to where to shop for paint. The public has learned to trust the veracity of a rich and famous person's endorsement.

Does this make sense to you? If you needed to investigate the credentials of a surgeon in a life-threatening situation would you seek the advice of a major league all-star catcher? If you had large sums of money to invest would you ask an Olympic Gold Medal ice skater where you should put your money? Probably not! But let's face it -- the advertisers would not be spending their client's dollars in a way that has not been proven to yield bottom line sales. So we must conclude that most people -- at least -- do accept the endorsements of the rich and famous as true and reliable.

Today when you are offered advice by one not expert in that exact subject you are investigating -- stop. Consider that idol worship is o.k. for children but can be harmful to the decision making of mature adults. Mature people should judge an issue on its merits. Wisdom is found by consulting the wise not the rich or the famous. (Someone once said, "Once a person gets some money in his pocket -- he gets rocks in his head!".) It only takes a minute to turn your attention to the subject at hand -- push aside unreliable sources of advice -- and to seek out one who is wise in your area of investigation. It takes maturity and it yields success.

DID YOU KNOW THAT

Ten men over the age of bar misvah are needed for a public reading of the Torah in the synagogue. Should some of the ten leave after the reading has begun, the one who is at the Torah at the time of their departure may complete his portion and also may recite the blessing said at the completion of his portion. The subsequent readers should be sent up to complete the parashah and the haftarah but they should not say the blessings normally recited before and after their aliyah. [Source Yalkut Yosef, volume 2, Siman143:1,2]

FROM OUR SAGES

The Sefer Hasidim says that one should never judge another to the side of liability because a person only sees things on the surface and only G-d can see the depths of a person's intentions. In fact, on the contrary, one should judge others favorably...One should not trespass what one considers to be light transgressions because they lead to more serious violations. For example, one should not violate the command, "Do not bear hate for your friend in your heart" because it can lead to murder. [Sefer Hasidim, Siman 77-79]


Text Copyright © 2004 Rabbi Raymond Beyda and Torah.org.


 






ARTICLES ON NETZAVIM AND VAYEILECH:

View Complete List

Follow Your Conscience, Not Your Heart
Rabbi Yaakov Menken - 5756

The Spiritual Environment
Rabbi Chaim Flom - 5767

A Person Thinks... and G-d Laughs
Rabbi Yissocher Frand - 5755

Frumster - Orthodox Jewish Dating

Vested Interest
Rabbi Pinchas Avruch - 5762

Parshios Netzavim & Vayeilech
Shlomo Katz - 5771

Time for Teshuvah
Shlomo Katz - 5769

ArtScroll

To Life!
Rabbi Mordechai Kamenetzky - 5756

Haven't I Seen You Somewhere Before?
Rabbi Eliyahu Hoffmann - 5761

We're All in this Together
Rabbi Yisroel Ciner - 5757

Looking for a Chavrusah?

A Standing Ovation
Rabbi Pinchas Winston - 5765

On a Personal Note
Rabbi Yochanan Zweig - 5770

Connected
Rabbi Raymond Beyda - 5764

> Jewish Reactions
Rabbi Berel Wein - 5761

Reflecting Back on Shemittah
Shlomo Katz - 5761

School of Soft Knocks
Rabbi Mordechai Kamenetzky - 5756

Lessons to be Learned from the Jealousy of Moshe Rabbeinu
Rabbi Yissocher Frand - 5766



Project Genesis

Torah.org Home


Torah Portion

Jewish Law

Ethics

Texts

Learn the Basics

Seasons

Features

TORAHAUDIO

Ask The Rabbi

Knowledge Base




Help

About Us

Contact Us



Free Book on Geulah!




Torah.org Home
Torah.org HomeCapalon.com Copyright Information