Torah.org Home Subscribe Services Support Us
 
Print Version

Email this article to a friend

SUBWAY ADS

By Rabbi Raymond Beyda

The New York City subway system is one of the most traveled means of public transportation in the world. The stations and the trains are filled with colorful billboards screaming the praises of a variety of products and services as well as entertainment vehicles seeking public recognition and patronage. An experiment is underway that can revolutionize subway advertising. It is an innovation unheard of in advertising circles until now. The Transit Authority personnel noticed that the vast majority of people who walk through subway stations are in such a hurry to catch the train that they look down as they navigate from fare booth to train platform. Based on this consumer behavior, the Authority has begun to sell advertising space on the floors of subway platforms and passageways, which lead from the street to the train.

The idea is novel and its simplicity is brilliant. If the customer won’t look at where I’ve placed my advertising then I will place my advertising where the consumer is looking! Sometimes one stubbornly attempts to get someone to stop paying attention to what he or she is doing in order to get that individual to listen to what one wants to convey. It is much easier, however, to customize one’s presentation to the line of sight of the other person. A picture is really worth a thousand words but only if one’s target audience looks at the picture.

Today when you are frustrated by the lack of attention you are getting – stop. Think for a moment about what will interest and attract the attention of the person whose attention you would like to attract. Don’t ask that he or she look your way but instead put the proposal in front of them in terms that will interest them. It only takes a minute but it will get your message seen rather than ignored.

DID YOU KNOW THAT

There is a difference between a man and a woman who ate to satisfaction but who is not sure whether he or she has said the Grace After Meals – Bircat Hamazon. If a man can’t remember if he has said Bircat Hamazon he must say the blessing. A woman who is not sure that she has said Bircat Hamazon should not repeat the blessing. She should say the blessing in her mind without verbalizing the words because the Rambam says that –b’diavad— after the fact this is a fulfillment of the requirement and repetition – according to Maimonides—is not necessary. The man does not have this option of saying the blessing without verbalizing. [Source Yehave Daat, vol. 6, responsa 10]

CONSIDER THIS FOR A MINUTE

Rebbi Yohanan said, “Anyone who enjoys Shabbat will be given blessing without limit”. [Shabbat 117b]

Raymond J Beyda
www.raymondbeyda.com


Text Copyright © 2004 Rabbi Raymond Beyda and Torah.org.


 






ARTICLES ON DEVARIM AND THE THREE WEEKS:

View Complete List

Words, Words, and More Words
Rabbi Aron Tendler - 5765

Honesty
Rabbi Berel Wein - 5761

Parshas Devarim - Eichah?
Rabbi Pinchas Winston - 5758

> It's Not What You Want - But How You Ask
Rabbi Eliyahu Hoffmann - 5759

The Way to a Person's Soul is Through His Dignity
Rabbi Yisroel Ciner - 5757

A Judgement Call
Rabbi Yehudah Prero - 5758

Frumster - Orthodox Jewish Dating

The Bobover Rebbe Zt"l
Rabbi Eliyahu Hoffmann - 5760

Learning to Love What Is!
Rabbi Label Lam - 5767

Small Allusions
Rabbi Chaim Flom - 5767

Looking for a Chavrusah?

And So The Journey Continues
Rabbi Pinchas Winston - 5765

Getting Our Manners In Order
Rabbi Eliyahu Hoffmann - 5764

The Recognition of Shame
Rabbi Berel Wein - 5773

ArtScroll

Striving to Succeed
Rabbi Pinchas Avruch - 5761

17th of Tammuz: Why We Fast - Part 1
Rabbi Yehudah Prero - 5758

The Real $24,000 Question
Rabbi Pinchas Winston - 5757

YomTov, vol. XIII # 3
Rabbi Yehudah Prero - 5767



Project Genesis

Torah.org Home


Torah Portion

Jewish Law

Ethics

Texts

Learn the Basics

Seasons

Features

TORAHAUDIO

Ask The Rabbi

Knowledge Base




Help

About Us

Contact Us



Free Book on Geulah!




Torah.org Home
Torah.org HomeCapalon.com Copyright Information